NASHVILLE → DETROIT ROLLOUT
DMG Nutso x Lil Bru — "Puro Gato"
Tour Strategy • 50-Mile Radius Targeting • College/HBCU Multipliers
Campaign Overview
Objective: Launch Lil Bru's "Puro Gato" (feat. Dyd) via Nashville → Detroit → Midwest regional rollout
- Strategy: Target 50-mile radii around Detroit (cheaper spend, higher retention)
- Key Advantages: Cheaper CPMs, established locals, college/HBCU multipliers
- Label: DMG Distributions (Nashville)
- Artists: DMG Nutso (IG: @dmg_nutso — 6K+ followers, verified ✅) / Lil Bru (new artist — building profile)
- Song: "Puro Gato" (feat. Dyd) — Spanish-influenced hip-hop
Artist Profiles
| Artist | Platform | Stats |
|---|
| DMG Nutso | Instagram (@dmg_nutso) | 6,061 followers, verified ✅ |
| DMG Nutso | YouTube | "Slow Slow" (Off The Porch Live Performance) |
| DMG Nutso | Spotify | Active profile |
| Lil Bru | All platforms | New artist — no Spotify yet. This campaign builds the profile. |
| Lil Bru | Apple Music | "Puro Gato" (feat. Dyd), "South Coast" |
| DMG Label | Instagram (@dmgcashville) | 243 followers |
Why This Campaign Matters
Lil Bru is a new artist with no Spotify presence yet. This rollout is designed to:
- Build Lil Bru's profile from the ground up
- Leverage DMG Nutso's existing fanbase and verified status
- Create regional buzz before digital platforms catch up
- Use street-level promotion to drive organic discovery
Budget Breakdown
| Item | Cost | Notes |
|---|
| Street team | $1,500-$2,000 | Crew + meals + logistics |
| Flyers + merch | $500-$1,000 | T-shirts, hats, stickers, flyers, QR codes |
| Radio placement | $300-$700 | 105.1 The Bounce interview + freestyle |
| Hotels + fuel | $500-$800 | 2-3 nights, crew of 4-5 |
| Detroit Total | ~$3,000 | |
Full Regional Budget: Detroit $3K + Chicago $5K-$7K + Other Cities $6K = $14K-$20K Total
Key Targets & Tactics
- Radio: 105.1 The Bounce — [email protected]
- Interview + freestyle, call-in promo, on-air shoutout
- Colleges: Wayne State University (7K students), University of Michigan-Dearborn (14K students)
- HBCU Network: Detroit HBCU Network (alumni base, local representation)
- Nightlife: Deluxx Fluxx, Bleu Detroit, Exodos Rooftop
- Street Team: 3-4 ambassadors, DMG branded gear, QR codes
Why 50-Mile Radius Strategy
| Factor | Why It Matters |
|---|
| Lower CPMs | Cheaper impressions outside city cores |
| Established Locals | Higher retention, stronger word-of-mouth |
| College/HBCU Multipliers | Out-of-state students take music back to their hometowns |
| Regional Branding | Build DMG Cashville energy across Midwest |
Success Metrics
| Metric | Target per City |
|---|
| QR Code Scans | 100+ |
| Flyers Distributed | 500-1,000 |
| Social Follows | 50-100 |
| Radio Placements | 1-2 |
| Campus Activations | 1 per major city |
| Spotify Profile Created | Lil Bru live on Spotify before/during rollout |
Campaign Timeline
Phase 1: Detroit Launch (Week 1)
- Day 1-2: Street team activation, Detroit HBCU Network partnership, radio interview
- Day 3: Freestyle session, call-in promo, club drop-offs
- Day 4: Campus takeovers (Wayne State), nightlife events
Phase 2: Regional Expansion (Weeks 2-4)
- Chicago → St. Louis → Cleveland → Indianapolis
- College/HBCU partnerships in each market
Next Steps
- Get Lil Bru on Spotify — Upload "Puro Gato" via DistroKid/TuneCore before rollout
- Boss Sign-Off — Approve this plan to move forward
- Radio Pitches — Contact Detroit stations (105.1 The Bounce)
- Hire Crew — Book street team via Promo Team Nashville
- Produce Materials — T-shirts, flyers, QR codes with DMG branding
- Execute Campaign — Launch Nashville → Detroit rollout
DMG ENERGY — THIS IS THE LANE
Nashville → Detroit → Midwest. College/HBCU multipliers. DMG Nutso x Lil Bru "Puro Gato" rollout.
Prepared by: DMG Digital Operations (Skillit Boss) • March 8, 2026